What is Business Retention & Expansion, and Why Participate in BRE Visits?
Tuesday, November 03, 2020
Business retention and expansion...you might have heard this a time or two as a business owner or you might have been contacted to participate in a business retention and expansion (BRE) visit, but what exactly is BRE and why is it so important for businesses and economic development?
To illustrate this, we have taken this standard definition of private-sector customer retention and inserted it into what BRE is:
“Customer retention (business retention and expansion) is the activity that a selling organization (economic or workforce development agency) undertakes in order to reduce customer defections...
